GENERAL/ MISCELLANEOUS CIRCULARS

Proposal for Digital Fairness Act Regulation by European Commission

By TEAM CIRCULAR EXPRESS • 12 Nov 2026

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The European Commission proposes a new Regulation, the Digital Fairness Act, to replace Directive 2005/29/EC. It aims to enhance consumer protection in the digital single market by:
• Establishing rules against dark patterns and addictive design.
• Regulating influencer marketing and unfair personalisation.
• Improving transparency in pricing and digital contracts.
• Strengthening enforcement and penalties for cross-border infringements.

purpose of issuance

To promote fair business-to-consumer commercial practices in the offline and digital single market and repeal Directive 2005/29/EC.

Most Important Details

The proposal converts existing consumer protection directives into a directly applicable EU Regulation to reduce fragmentation, centralise enforcement, and address modern digital challenges like dark patterns, influencer marketing, and addictive design.

issue for which issued

Legislative proposal for a new Digital Fairness Act Regulation.

is it guidelines or office order

Legislative Proposal

purpose of issue

To update and harmonise consumer protection laws for the digital era.