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Order by CCPA against ANI Technologies (Ola) regarding Misleading Advertisements and Dark Patterns

By TEAM CIRCULAR EXPRESS • 11 Nov 2026
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• The Central Consumer Protection Authority (CCPA) issued an order regarding a complaint against ANI Technologies (Ola) for alleged unfair trade practices.
• The complaint concerns a pre-ride tipping feature and exploitative pricing.
• The CCPA issued a Show Cause Notice on 28th May 2025.
• Ola denied the allegations, stating it acts only as an intermediary and that tipping is a voluntary, gratuitous payment.
Organisation
Central Consumer Protection Authority (CCPA)
Name of Officer
Mrs. Nidhi Khare, Mr. Anupam Mishra
Designation
Chief Commissioner, Commissioner
Department / Organisation
ANI Technologies Private Limited (Ola)
issue_for_which_issued
Misleading advertisement, unfair trade practices, and use of dark patterns
is_it_guidelines_or_office_order_or_office_memorandum
Order
purpose_of_issue
To address consumer complaints regarding pre-ride tipping features and pricing transparency on the Ola platform
Most_Important_Details
The CCPA investigated allegations that Ola's tipping prompt creates an expectation of faster service, potentially violating the Consumer Protection Act, 2019 and Guidelines for Prevention and Regulation of Dark Patterns, 2023.
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Order by CCPA against ANI Technologies (Ola) regarding Misleading Advertisements and Dark Patterns

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