EDUCATION

NSIC MSME SAARTHI Business Promotion Associates Scheme Guidelines

By TEAM CIRCULAR EXPRESS • 23 Dec 2025

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The National Small Industries Corporation (NSIC) has introduced the MSME SAARTHI scheme to expand its reach to untapped regions across India. This initiative engages Business Promotion Associates (NBPA) to act as extended arms of NSIC for lead generation and business sourcing. The scheme aims to serve more MSMEs in a cost-effective manner without the need for opening new physical offices. It replaces the existing DSA scheme and is initially valid for a period of three years. The model focuses on driving revenue growth and enhancing NSIC's presence in the MSME sector.

City

New Delhi

State

Delhi

purpose of issuance

To launch the MSME SAARTHI scheme for engaging Business Promotion Associates to expand NSIC's reach and business activities.

Most Important Details

The scheme is a new business lead generation model replacing the existing DSA scheme, valid for 3 years, with no direct cost to NSIC except for IT infrastructure setup.

City_1

New Delhi

State_1

Delhi

purpose of issuance_1

To launch the MSME SAARTHI scheme for engaging Business Promotion Associates to expand NSIC's reach and business activities.

Most Important Details_1

The scheme is a new business lead generation model replacing the existing DSA scheme, valid for 3 years, with no direct cost to NSIC except for IT infrastructure setup.

Regards, Circular Express