This document outlines the Information, Education, and Communication (IEC) strategies for the Swachh Bharat Mission – Grameen (SBM-G) Phase II. It emphasizes the importance of community engagement, behavior change, and capacity building to achieve ODF Plus status in rural India. The circular details funding allocations for IEC and capacity building activities at central, state, and district levels. It also defines key communication objectives and various approaches for implementing effective communication action plans. The document serves as a strategic framework for stakeholders to promote sustainable sanitation practices.

This document outlines the Information, Education, and Communication (IEC) strategies for the Swachh Bharat Mission – Grameen (SBM-G) Phase II. It emphasizes the importance of community engagement, behavior change, and capacity building to achieve ODF Plus status in rural India. The circular details funding allocations for IEC and capacity building activities at central, state, and district levels. It also defines key communication objectives and various approaches for implementing effective communication action plans. The document serves as a strategic framework for stakeholders to promote sustainable sanitation practices.